Work with someone who has sat on the supplier side of the table.
Most founders prepare for a buyer meeting alone, with a deck full of passion and numbers they hope are right. The person across the table does this every day. Landed coaching closes that gap: your numbers, your pitch, your negotiation plan, built on fifteen years of supplier-side commercial experience with Coles, Woolworths, Aldi and Metcash.
Emerging food and drink founders, serious about the majors.
Typically $500K to $5M in revenue, pre-retail or early-retail, and preparing to pitch or already ranged and trying to grow without losing money. If you want someone to build the commercial case with you, rehearse the buyer meeting, or pressure-test your terms before you sign, this is for you. It is not for brands looking for a magic contact list. There isn't one. There is preparation, and it works.
Shaped to your stage, not a fixed package.
Every engagement is built around where you actually are. Email with your situation and what you're aiming for, and you'll get a straight recommendation on the right level, or a straight "you're not ready yet, here's what to do first".
One-on-one sessions
Private sessions on your actual business: the margin waterfall, the readiness diagnostic, the sell-in story, and the objections you're afraid of. You leave knowing your numbers and your gaps. Ideal before a first pitch.
Enquire →Full coaching cycle
The whole journey with support: commercial model, pitch build, promotional plan, terms strategy, and the negotiation rehearsal, through to your buyer meeting and beyond. For founders who want a partner through the pitch, not just a session.
Enquire →Pitch & commercial build
Hands-on help building the assets themselves: the sell-in deck, the supermarket commercial model, the range review defence, the price increase case. When you'd rather have it built alongside you than learn it from scratch.
Enquire →Commercial training for your cohort.
If you run an accelerator, incubator, food program or industry body, your founders hit the same wall the moment they approach retail: they don't know the commercial model, the buyer, or the terms. Landed delivers that as structured training, a workshop or a session series, built from the same material that powers the free course. Practical, numbers-led, and specific to Australian grocery.