Landed hands challenger food and beverage brands the commercial playbook the enterprise suppliers keep in-house. The numbers nobody shows you. The meetings. The negotiations. Built from fifteen years on the supplier side of the world's toughest supermarkets.
The big suppliers have category analysts, revenue managers and negotiation training behind every buyer meeting. Most founders have a spreadsheet and their instincts. Landed closes that gap: enterprise commercial capability, translated for challenger brands.
Long-form pieces on the economics of the shelf, the buyer meeting, negotiation, margin and launches. The thinking behind everything Landed teaches, free to read.
Start reading →The Supermarket Readiness Blueprint is the checklist worth running before any buyer conversation. Free, and the fastest way to see how Landed thinks.
Get the resources →The Buyer Meeting Toolkit puts the templates in your hands: the 12-slide deck, the checklists, the calculators. Courses and the full Playbook are on the way.
See what's inside →A $5.99 product returns its founder about 89 cents. The arithmetic that produces that number, and why the buyer already knows yours.
Read the essay →Every dollar your brand earns passes through a negotiation, usually between a professional and an amateur. The system that closes the gap.
Read the essay →There is a way to fail in supermarkets that looks exactly like succeeding. The promotional trap, in numbers, and the smoke alarm that catches it.
Read the essay →